Press enter to open the survey. A Showcase Page will appear as a child page under a company’s primary LinkedIn Page. And you can clearly see just how many offers they have on their Affiliated Pages list. Micro Focus, a software and technology development company, executes this idea well. Here are just a few tips you can try to make the most of your new page: Even though you only have a few, specific information fields are required through the process of making your page. Join LinkedIn today for free. But you're not alone if you've ever felt like you're generalizing your messaging too much, or like your content strategy is all over the place trying to be diverse. It's designed for a business with several aspects, branches, products, and divisions in multiple locations. Interacting with Showcase Pages is easy. It's a pretty comprehensive roster that can include anyone who has interacted with their brand on any level. 9 min read. Even the hero image is uniquely specific! within your organization. Here are some great ones that have wowed us. And it has less than 500 followers at the time this blog's been published. Stay up to date with the latest marketing, sales, and service tips. The better optimized your pages are, the higher the chance that your target audiences will find them by organic means. Take a look at their Salesforce for Service page. www.LinkedProspecting.comDo you have a Company with many divisions? Simple terms, LinkedIn showcase pages give you a convenient way to reach out to your target audience. LinkedIn Showcase Pages are designed to drive engagement with a dedicated page to highlight specific brands, services, etc. Showcase Pages , as designed, are separate from Company Pages so you'll have to do distinct updates to both, which means double the time investment on LinkedIn. Name of the Showcase Page. One of their five Showcase Pages covers how their business contributes to government solutions. These are pages that you can create in addition to your LinkedIn Company Page that can speak directly to whatever audience you dedicate it to. Innovative. 5 Examples of Great LinkedIn Showcase Pages #1 Cisco. More relevant and targeted content can be seen by your company follower on their LinkedIn news feed. LinkedIn Showcase Pages are an extension of a company’s primary LinkedIn Page and enable brands to highlight aspects of the company, including products, initiatives or a business unit. Transforming the way companies market, sell, and service their customers, The 10 Best Restaurant Website Designs of 2021 That Attract Customers (+ Tips), 7 Website Optimization Tips to Prepare Your Site for Traffic Surges, How to Implement a Referral Marketing Strategy to Gain New Customers (+ Examples), 5 Examples of LinkedIn Showcase Pages (+ Best Practices You Need to Adopt). Showcase Pages are extensions of your Company Page, and they should be created to highlight a particular brand, business unit or initiative within your company. Not every buyer persona is looking for the same thing or has the same pain points. Go to your LinkedIn Company Page and then click the … Subscribe to our blog & get notified on the latest trends that impact your business. To return the screen to its desktop view, please maximize your browser. You can use them to create dedicated pages per product or product group as well as for services. One of the tricky things about naming a showcase page is that showcase page names must be unique. This will open a drop down menu of options. This allows businesses to promote for and cater to the audience specific to the page. The pages work the same way but showcase pages are meant to bring attention to a specific part of your business. They are subordinate to the company page, receive their own URL and can be promoted directly. Provide an overview of what the page is about while still engaging your target audience. Once you select the "Create page" button, you're done! There are some pretty impressive Showcase Pages out there already, and they’re being leveraged by some pretty big brand names. Un gran volumen de usuarios que se cuenta por millones, con perfiles profesionales que buscan conexiones reales, y multitud de páginas de empresas … Branding is still as important as ever on these pages, so don't skip this element. There are some pretty impressive Showcase Pages out there already, and they're being leveraged by some pretty big brand names. Make the most of these new channels of engagement and elevate your brand to new heights. Interacting with your personas on a more individual level is remarkably easy if you're using LinkedIn Showcase Pages to target them. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, '0d540b7f-5b7b-4e86-8c6e-86806a4b6230', {"region":"na1"}); I’m a Content Writer at Bluleadz. As you’ll notice, the best company Showcase pages have a few things in common: great content, strong visuals, and consistent promotion. Adobe has a page dedicated to their product hub, Creative Cloud, to connect users with one another, and also with the brand. They are subordinate to the company page, receive their own URL and can be promoted directly. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. Note that you cannot associate employees with a Showcase Page, so some employee engagement features will not be available. To create a showcase page for a product or service, go to your company page, click the Edit button and then select Create a Showcase Page. LinkedIn Showcase Pages are designed to drive engagement with a dedicated page to highlight specific brands, services, etc. On average, most businesses have less than that count, so you should be able to create a dedicated page for each audience. Creative. Overall, how satisfied were you with your experience on the LinkedIn Help Center today? Carefully-selected images will … Showcase Pages will be displayed in LinkedIn search results, meaning your company and its’ sub-brands will be more discoverable, helping your SEO in the long-run. It sounds impossible to do all of those at the same time, but you’d be surprised by the things I can accomplish. And Initiative or event you want to highlight? One of the tricky things about naming a showcase page is that showcase page names must be unique. Starting a Showcase page is like starting a highlight page for your brand. You can use them to create dedicated pages per product or product group as well as for services. Click Create Page. Were you able to complete your intended purpose today. You are allowed to create ten Showcase pages per company page. There are some pretty impressive Showcase Pages out there already, and they're being leveraged by some pretty big brand names. Within a Showcase Page, you can create a very, focused, relevant content experience for a particular target audience, which drives even deeper engagement with your brand. These pages will definitely be indexed by search engines, like Google and Bing. Showcase Pages are slightly different to Company Pages in that they do not run sidebars down the right hand side of the page. After you've created your Showcase Page, you'll want to measure how effective it's been regularly. By crafting content tailored specifically to them and providing them with their own watering hole, you'll be able to engage them on a totally different level. You are on the feedback overlay. Images should be at least 974x330 pixels in size. Scroll to the bottom and select "Create a Company Page.". This allows businesses to promote for and cater to the audience specific to the page. Another exception to the 10 pages rule, Salesforce has a page for each of their services, for developers, small businesses, and so on and so forth. Besides, all four of their other pages have follower numbers in the thousands. Due to high support volume, it may take longer than usual to hear back from our Support Agents. Now that you have these designated spaces for specific topics, it's time to tackle developing unique content strategies for each of them. More relevant and targeted content can be seen by your company follower on their LinkedIn news feed. Tip #18: Create and maintain Showcase Pages. We’ll use your feedback to improve the experience. But, upon closer inspection, those 452 followers have come to this page looking for very specific content. Just like any other LinkedIn or website page, you'll want to make sure that you're capitalizing on the opportunities that Showcase Pages provide. To distinguish each of the showcase pages, make sure that you come up with a unique name for every showcase page. A showcase page on LinkedIn is a kind of sub-pages of your company’s main business page. Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. Leveraging different forms of content can help keep your followers engaged. LinkedIn Help - LinkedIn Page Showcase Pages - Overview - How do I represent a business unit on my Page? Instead of having just a generic copy of their marketing- or sales-focused pages, this one is very uniquely catered toward the service aspect of their brand. LinkedIn users can follow your Showcase Pages in the same way they follow your Company Page. Enter as much detail as possible under "Page identity," including some "Profile details" if you have any. You can't move on without clicking it. Micro Focus Government Solutions. Go to your LinkedIn Company Page and then click the “Edit” tab on … (Yes, you will start out with zero followers). LinkedIn Help - Create a Showcase Page - How do I create a Showcase Page? En este artículo te hablaremos sobre qué son las showcase pages de LinkedIn y cómo utilizarlas en marketing B2B. It's not the scale of their pages that's impressive, though. Showcase pages are simply add-ons or extensions to your LinkedIn company page that enable you to feature and share your company’s products and services. Again, you’ll see that most of these are large, enterprise businesses with multiple product lines and groups of customers, making their business model ideal for Showcase pages. Fill in all information. In simple terms, LinkedIn showcase pages gives you a convenient way to reach out to your target audience. Kind of like a user name, once it's taken, it's off the market. Creating a LinkedIn Showcase Page. In fact, the software company has 15. You can create a community within your follower base around content on specific topics. Just make sure that you're prioritizing which ones are going to be the most valuable to your business. A LinkedIn Showcase Page is in addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject. LinkedIn Help - Edit Your LinkedIn Page or Showcase Page - How do I update details on my Page or Showcase Page? Learn about LinkedIn Showcase Page. Showcase Pages have the same posting options and analytics as your LinkedIn Page to help meet your growth objectives. Showcase Pages are actually SEO friendly, so you won't want to ignore your best practices here. Learn about LinkedIn Showcase Page. Here are some great ones that have wowed us. Showcase Pages are designed to highlight one particular area of your business, whether that’s your top product, a particular service, or a sub-brand. A LinkedIn Showcase Page is an addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject. Logo sizes are 100x60 pixels, while square logos are 50x60 pixels. Showcase Pages are similar to Company Pages in that you need to build a following from scratch. These pages are all about content, so by visiting a Showcase Page you can quickly get up to speed on the latest updates. It's just how detailed each one is. These are only 10 of theirs, and each is dedicated to either a product or audience that's directly related to the brand. They are really useful for developing specific company communities if your business has many different aspects, or branches of your business across multiple locations. Showcase Pages are extensions of your Company Page, and they should be created to highlight a particular brand, business unit or initiative within your company. April 10, 2020 | Most businesses have more than one type of audience or buyer persona. In order to create a LinkedIn Showcase Page, you need to first have a LinkedIn Company Page for your business. We’ve put a pretty heavy emphasis on having each Showcase Page be specific and unique. When you're a software giant with a full deck of services, you can get special favors and exceptions it seems. What was your primary purpose for visiting the LinkedIn Help Center today? It's actually a terribly easy process. You'll see the "Page preview" update in real time, giving you an idea of how your Showcase Page will appear on your Company Page. LinkedIn has proven itself as an effective tool for reaching out to leads and speaking to your target audience. How to Create LinkedIn Company Page and Showcase Page English Tutorial 2021|#How to Create LinkedIn Company Page and Showcase Page English Tutorial 2021| The LinkedIn Showcase Pages are subpages in your Company Profile. We've put a pretty heavy emphasis on having each Showcase Page be specific and unique. I’m a big fan of books, movies, music, video games, and the ocean. See who you know at LinkedIn Showcase Page, leverage your professional network, and get hired. Within a Showcase Page, you can create a very, focused, relevant content experience for a particular target audience, which drives even deeper engagement with your brand. Showcase pages are simply add-ons or extensions to your LinkedIn company page that enable you to feature and share your company’s products and services. The Best LinkedIn Showcase Page Examples. Make it enticing! Audiences can get a pretty firm understanding of what the page is about and what the Data Center does for both the company and for them. A LinkedIn Showcase Page is an extension of your Company Page and works in much the same way. 3: Naming LinkedIn Showcase Pages - Compelling Names in 22 Characters or Less. 3: Naming LinkedIn Showcase Pages - Compelling Names in 22 Characters or Less. You can provide more context and information to add value once you've built the page following these steps. Be sure to look at: Once you know where you're standing, you can turn to different optimization strategies to try and boost your LinkedIn engagement and the success of your Showcase Page. LinkedIn Showcase Page Analytics. You are allowed to create ten Showcase pages per company page. Click here to learn how to create one. Due to high support volume, it may take longer than usual to hear back from our Support Agents. A Showcase Page is an affiliated extension of your company’s LinkedIn Page, designed to highlight a specific sub-brand, business unit, or initiative. Due to high support volume, it may take longer than usual to hear back from our Support Agents. Do your research on what your ideal personas are interested in and how they prefer to consume their content. A LinkedIn Showcase Page is in addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject. Click Create Page. Micah Lally | It's an extremely branded page that aligns exactly with what consumers know about Adobe. See who you know at LinkedIn Showcase Page, leverage your professional network, and get hired. Here are some great ones that have wowed us. Don't be afraid to be diverse in what you post as updates either. LinkedIn does a great job of providing you with all the necessary metrics you need to track how your pages are performing. Or maybe a new signature product? A LinkedIn Showcase Page requires you to complete the following details: 1. Tags company pages, LinkedIn, Showcase Pages By Lisa Jones Lisa Jones is a Director at Barclay Jones , a Consultancy working with recruiters advising them on the most effective use of technology, web and social media to improve their business processes, recruitment and bottom line. Like any Company Page on LinkedIn, if you want to make sure you see future updates in your feed, just click the “Follow” button. Microsoft has taken full advantage of the fact that you can have more than one Showcase Page at a time. To solve that problem, we recommend turning to LinkedIn Showcase Pages to help you give the right attention to the right personas. If someone else has used a name you would like, you have to … Make sure that you fill out any fields that have an asterisk (*) next to it. The LinkedIn Showcase Pages are subpages in your Company Profile. Each Showcase title has to be original because LinkedIn doesn't allow duplicates. They even highlight artists in their updates. Showcase Pages will be displayed in LinkedIn search results, meaning your company and its’ sub-brands will be more discoverable, helping your SEO in the long-run. The SaaS company took it a step further and even included their address, a map, and a regularly updating analysis of their stock! Due to high support volume, it may take longer than usual to hear back from our Support Agents. Here is a quick step-by-step guide to getting your LinkedIn Showcase Page up and running in just a matter of minutes: From all of your products/services, choose your most popular one to focus your first Showcase Page around. Note that you cannot associate employees with a Showcase Page, so some employee engagement features will not be available. Showcase Pages give you an opportunity to create valuable, relevant, and extremely niche content for different target audiences. Write a compelling “About us” section and include relevant keywords. You have a 100 character limit, so be as concise as possible. Many are actually resource hubs for those looking to know more about their investments. It's far more to your benefit to flesh out the details as much as possible. What are LinkedIn Showcase Pages? If the Showcase Page is about a specific service or product, consider linking back to a relevant landing page on your site. Join LinkedIn today for free. Name of the Showcase Page. Easy peasy, right? LinkedIn | In. This CRM software giant has done an excellent job of diversifying their pages in order to target different niches in their large customer base. To create a showcase page, log into your LinkedIn company page, hover or click on the down-pointing arrow next to Edit and select Create a Showcase Page from the drop-down menu. We've put a pretty heavy emphasis on having each Showcase Page be specific and unique. What is a LinkedIn Showcase Page. This box verifies that you have the right to create the page on behalf of your company and agree to LinkedIn's terms. Adobe's website link doesn't take visitors to their corporate homepage, but to their Creative Cloud landing page, where their audience can learn more about the software and services offered. The Showcase Pages give LinkedIn members a new way to follow your brand, even if they don’t follow your business page. Here is a quick step-by-step guide to getting your LinkedIn Showcase Page up and running in just a matter of minutes: From all of your products/services, choose your most popular one to focus your first Showcase Page around. The Best LinkedIn Showcase Page Examples. Podcasts? Showcase Pages are slightly different to Company Pages in that they do not run sidebars down the right hand side of the page. A showcase page on LinkedIn is a kind of sub-pages of your company’s main business page. LinkedIn does a great job of providing you with all the necessary metrics you need to track how your pages are performing. We broke it down into five simple steps: You'll find it in your navigation toolbar on the far right corner. Company Showcase Pages are like sub-pages of your company’s main page on LinkedIn. LinkedIn Showcase Page Examples . This is where you want to be really unique. Micro Focus Government Solutions. It may sound obvious, but there are a lot of Showcase Pages missing basic … Creating them, when warranted, develops multiple points of discovery and entry for your main Page. Video? Within a Showcase Page, you can create a very focused, relevant content experience for a particular target audience, which drives even deeper engagement with your brand. Showcase Pages have the same posting options and analytics as your LinkedIn Page to help meet your growth objectives. Is it through articles? Micro Focus may not have to sweat having a low count when they know that these are highly engaged users. That's 10 different personas you can target. As Showcase Pages são extensões da sua LinkedIn Page, que têm por objetivo destacar marcas, linhas de negócios e iniciativas individuais da sua empresa. Após a criação, elas serão relacionadas na seção “Páginas afiliadas” na sua LinkedIn Page principal. It's designed for a business with several aspects, branches, products, and divisions in multiple locations. Cisco has a page dedicated to their Data Center that doesn't skimp on any details. Hero images on Showcase Pages are larger than those on Company and Profile pages, so be sure to take advantage of the extra space. If someone else has used a name you … LinkedIn Help - Edit Your LinkedIn Page or Showcase Page - How do I update details on my Page or Showcase Page? LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. In fact, you're probably targeting at least two or three different niches at any given time. Fun. A LinkedIn Showcase Page requires you to complete the following details: 1. Being original will also attract more followers, kind of like a subreddit. This is a great opportunity to direct some traffic to your company website. LinkedIn allows you to host up to 10 Showcase Pages at a time. within your organization. It's like if someone made a media room filled with all of your favorite books, movies, music, or games and furnished it exactly to your liking so you can spend time in it whenever you wanted. To distinguish each of the showcase pages, make sure that you come up with a unique name for every showcase page. (Yes, you will start out with zero followers). Some of the biggest names in the SaaS sector have the most developed and well-kept Showcase Pages, and Cisco... #2 HP. There you have it! LinkedIn Help - Create a Showcase Page - How do I create a Showcase Page? You can highlight a top product, a specific service, or a brand that is a part of your parent brand.
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